• SERVICES Design Lab

Logo Design

Strategy-led brand marks that capture your essence — from research and moodboards to final vector kits ready for every medium.

Scope: Mark + Lockup Stack: Illustrator, Figma Time: 2-3 weeks Type: Project
Logo design sketch process on paper
Brand identity design workspace
Creative logo concepts on screen

Marks that endure

In Dubai's competitive marketplace, your logo is often the first handshake between your brand and its audience. We design marks that do more than look good — they communicate positioning, resonate across cultures, and scale effortlessly from a 16px favicon to a 40-meter billboard. Every curve is intentional, every color choice strategic. Whether you're launching a new venture in DIFC or repositioning an established UAE brand for international expansion, our process ensures your visual identity captures essence with precision. We consider Arabic typography compatibility, local cultural sensitivities, and multi-channel versatility so your mark works as powerfully on a LinkedIn profile as it does on a storefront in Deira.

3-5 concepts per round Unlimited revisions
🔍

Brand Discovery

Uncover your positioning, audience, and competitive landscape before sketching a single line.

🎨

Moodboard & Direction

Curate visual references and agree on style direction before design begins.

✏️

Concept Development

Deliver 3-5 distinct logo concepts, each with a clear strategic rationale.

🔄

Refinement Rounds

Iterate based on your feedback until every curve and color is perfect.

📐

Lockup System

Build horizontal, vertical, icon-only, and monochrome lockups for every use case.

📦

Final Kit Delivery

Export SVG, PNG, EPS, and PDF assets with a usage quick-reference sheet.

Our Process

Discovery
Moodboard
Sketching
Digital Concepts
Refinement
Final Delivery

Case Studies

Hospitality Rebrand
Hospitality Rebrand
Created a refined wordmark and icon system for a boutique Dubai hotel, increasing brand recall by 40%.
VIEW
Tech Startup Identity
Tech Startup Identity
Designed a dynamic mark for an AI startup that works across dark/light modes and all digital touchpoints.
VIEW
F&B Brand Mark
F&B Brand Mark
Built a versatile logo system for a UAE restaurant chain — from signage to app icon to takeaway packaging.
VIEW

Frequently Asked Questions

Our logo design package includes brand discovery, moodboard curation, 3-5 distinct concepts, unlimited refinement rounds, a complete lockup system (horizontal, vertical, icon-only, monochrome), and a final delivery kit with SVG, PNG, EPS, and PDF formats plus a usage quick-reference sheet.

Most logo projects take 2-3 weeks from kickoff to final delivery. Complex multi-brand systems or projects requiring extensive stakeholder alignment may extend to 4 weeks. We always provide a clear timeline during our discovery call.

We offer unlimited revisions within each round. After presenting 3-5 initial concepts, you select one direction and we refine it until every curve, proportion, and color is perfect. Our goal is your complete satisfaction, not a revision limit.

You receive a comprehensive file kit including vector formats (SVG, EPS, PDF) for scalability and print, raster formats (PNG with transparent background) for digital use, and a black/white monochrome version. All files are organized with clear naming for immediate use.

Ready to create your brand mark?

Request a Quote